Optimized Designs For Your Printing Needs
UKIE WEB is a premium graphic design company located in Columbus Ohio. We offer a full suite of design for print services from brochures to business cards and more. Our talented team can help with all your design for print needs while avoiding the common pitfalls associated with printed designs.
Our designers can create or optimize any type of image so they’re ready for high-quality printing.
Just a few of the templates we can design include:
- Business Cards
- Event Tickets
In short, if you need a design optimized for print, we can help.
The Perils of Graphic Design and Printing
Unfortunately, many graphic designers fail to understand the concepts of printing. There are important differences between web design and print design that directly impact the end-result of your project. The biggest distinction is that printing is more of a physical experience, as opposed to the digital portrayal of web design.
With a design for print, it’s easy to make an error that affects the quality of your print. Mistakes involving print are costly due to the high price of a print run. Designers must be aware of the correct parameters when creating designs for print such as margins, bleeds, document size, and more.
Pixels Per Inch (PPI) is the number of pixels displayed per inch of screen space. Using a higher amount of pixels per inch yields a high-quality design with more sharpness. Designers should ensure files are configured with the correct PPI for the best quality. Optimum PPI can vary based on the type of printing desired.
File Format is another important choice when designing for print. There’s a wide vary of types to choose from depending on the purpose of your design.
Image file types include:
- PNG (Portable Network Graphics)
- JPEG (Joint Photographic Experts Group)
- TIFF (Tagged Image File Format)
- EPS (Encapsulated PostScript)
- PSD (Photoshop Document)
- GIF (Graphics Interchange Format)
- AI (Adobe Illustrator)
- SVG (Scalable Vector Graphics)
- PDF (Portable Document Format)
- INDD (Adobe Indesign Document)
CMYK Color Mode should always be used when the intent of the design is for print. Color being displayed on a virtual screen is very different than the color used for print. CMYK stands for the typical colors used in printers: cyan, magenta, yellow, and black. The typical RBG mode used for digital design can produce poor quality results with printer ink. Understanding the differences between these two modes are essential for every designer.
As you can see, working with graphic design images for print is much more complicated than just picking an image and printing it out.
Printed Design Is Effective
With the digital world of internet businesses booming, it’s easy to neglect an age-old method of advertisement: physical printed designs.
A successful marketing campaign doesn’t rely on a single avenue of advertisement. Utilizing physical printed designs increase your conversion rate and brand visibility. Bringing to life a tangible object such as a well-designed brochure offers many opportunities to gain the attention of customers that could not be reached by other means.
Not all potential customers can be reached through digital channels. Having a physical print offers an additional layer of trust and means for clients to reach out to you.
In fact, according to a study done for USPS, paper ads are more engaging and memorable compared to digital ads.
Printed design offers a surprising amount of flexibility when it comes to marketing. Business cards can be given away, flyers passed around, and even posters can be used, all with great results.
Professional Graphic Designers At Your Service
Our designers are talented in bringing your idea to life with high-quality graphics, optimized for your printing needs. Not sure what you need? That’s fine too. At UKIE WEB, we’re not just graphic designers. We’re a full-service internet marketing company that loves to collaborate and conceptualize with just about anyone.
Contact us to work with one of the best design for print companies Columbus Ohio has to offer.